Organizations that want to grow always look for the next great place to make new contacts. So, social media can no longer be overlooked as a huge way to make money.
In 2019, there are approximately 3.48 billion social media users online, a 9 per cent increase from the previous year, implying that nearly half of the world is now on some networking platform. As a result, digital interactions between people and the goods, services, and brands they are interested in today are more critical than ever. If you own a business, you’ll need a great online marketing plan to build your online reputation and bring in more customers.
Great social media campaigns have already increased the visibility and reach of many organizations. Here are four social marketing features that have been part of successful social media campaigns.
Create Content That Your Target Audience Wants
Because content receptiveness is subjective to your specific audience, research your typical customers and use any feedback to create the type of content they enjoy reading. But no matter what they like, you can follow some general rules that are backed up by statistics.
People are 40 times more likely to share visual content on social media than other types of content, according to HubSpot. Almost 70% of marketers have used video content on Facebook, with approximately 30% using Facebook Live (wyzowl.com). So, experiment with a video, use a catchy image with your blog post, or repost.
Simultaneously, don’t be afraid to take risks. Blendtec’s solution was simple yet ingenious for the time. Their “Will It Blend?” campaign piqued people’s interest two years ago by blending random objects in a blender. This sparked a lot of good, especially given the integrated Star Wars memorabilia. Moreover, this did not necessitate costly video production, allowing them to demonstrate the power of their blenders. (After all, if their blenders can blend a Jar Jar Binks figurine, they can probably blend just about anything.)
This innovative Facebook video campaign drew thousands of viewers and inspired other businesses to launch similar campaigns. This campaign demonstrates that you can venture off the beaten path to discover what works best for your brand and even start some new trends!
Extends To A Variety Of Platforms
When developing a marketing strategy, numbers play an essential role. Spending a lot of money on a campaign on an obscure platform with few users makes little sense. Instead, it’s best to be in several locations with a large number of users to interact with. So, where are these accounts being created?
At the end of last year, Facebook topped the charts as the platform with the most registered users—2.32 billion, to be exact. Following closely behind are YouTube (1.9 billion users) and Instagram (800 million users).
Although Facebook has the most users, YouTube, Twitter, Reddit, and Instagram are essential platforms to be present on because the combination of media that works for your brand may differ from that of other goods and services. As a result, it is critical to experiment a little. Determine what works after a few campaigns and gauge the response to them.
Customers appreciate seeing a real person behind the keyboard validating their responses. They desire to be heard! As a result, investing in someone on your team to respond to comments rather than simply copying and pasting the same generic word for everyone is worthwhile. To avoid this type of laziness, create a social media response matrix so that your go-to responder knows what to say in every situation.
Be especially quick to respond to the irritated: According to Lithium, 78 per cent of Twitter complaints directed at a brand expected a response within an hour. Of course, people are using social media more than ever to comment or complain, but a professional answer and prompt action can save the day.
Interacting with customers entails more than simply responding to comments. You can host a live open Q & A session, share blog posts and solicit feedback, and expose the human side of your organisation through other events such as live streaming a special occasion or providing a “behind the scenes” look into your business. Whatever works for your brand and resonates with your target audience may look different for you than it does for someone else, so experiment.
Increase Your Reach By Sharing
A great marketing campaign requires a small village, which may include other local businesses or online partners. Use methods such as influencer marketing or the power of shareability.
The most effective online partners are not direct competitors. For example, if you’re a real estate agent, a loan officer or a settlement company that you frequently use to close deals would be an excellent partner to help you share your videos.
Allow your partners to boost your events, such as open houses, in exchange for your promoting their services. Because they exist in the same real estate sphere, the additional exposure allows you to reach more potential clients, which means you aren’t “stealing” customers from your partners.
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